For 35 years, Infiniti has stood as a beacon of innovation in the luxury automotive world. Though a relatively young brand compared to industry stalwarts, Infiniti has crafted a legacy of distinct design, cutting-edge technology, and exhilarating performance.
The Beginning - Infiniti Competes Abroad
1985 - The Secret Task Force
Infiniti’s story began in 1985 when Nissan embarked on a top-secret mission to redefine luxury automobiles. Unlike any other initiative, this one was not just about creating a new car—it aimed to craft an entirely new brand. This vision sought to compete with European and American luxury brands by offering vehicles that prioritized performance, sophistication, and style.
1987 - A Brand is Born
By 1987, the division had a name—INFINITI. The brand's logo, two lines stretching into the horizon, symbolized infinite possibilities and a forward-looking approach. It was a perfect ambassador for the innovation that Infiniti represented.
The Launch and Initial Success
1989 - Official Debut
Infiniti made its official debut in 1989 with over 50 dealerships across the United States. The brand introduced two models that would set the stage for its future—the Q45, a high-performance luxury sedan, and the M30, a driver-focused coupe. These models inaugurated the Infiniti Total Ownership experience, which set a new standard for customer satisfaction in the luxury car market.
1991-1992 - Diversifying the Lineup
Recognizing a need to appeal to a broader audience, Infiniti quickly expanded its lineup. The early '90s saw the introduction of the J30, a luxurious sedan with dramatic styling, and the G20, a compact sedan that paired sportiness with comfort. The QX4, Infiniti's first luxury SUV, marked its foray into the fast-growing SUV market.
The '90s and 2000s - Expanding Horizons
The late '90s were a period of growth and refinement. The INFINITI Owners Club launched in 1999, deepening the brand's connection with its clientele. The new millennium introduced intelligent cruise control, voice recognition, and rearview monitors, each representing a step forward in driver convenience and safety.
The G35 & FX – 2003 Milestones
Infiniti solidified its place in automotive history in 2003 with the introduction of the G35 sports sedan and coupe, directly targeting the BMW 3-series and earning rave reviews. The FX crossover combined SUV robustness with sports car agility, appealing to adventure-seekers yearning for luxury.
Technological Innovation
Infiniti was at the forefront of integrating advanced technologies during the 2000s. A Lane Departure Warning system launched in 2004 and evolved into Lane Departure Prevention by 2007. The innovations continued with the introduction of the Blind Spot Intervention System in 2010, marking Infiniti as a leader in car safety.
2020s and Beyond - A Vision for the Future
Previewing the 2026 Infiniti QX65
Infiniti is poised to turn heads with the forthcoming QX65 crossover coupe, which made its debut as a concept at the 2023 Tokyo Auto Show. This model promises to push boundaries with its sleek design and advanced technology. While specific details are still under wraps, the QX65 is expected to feature luxury elements like a 12.3-inch instrument cluster, reflecting Infiniti’s dedication to providing human-centric luxury experiences. Although the QX65 remains a concept, its elegant profile indicates a future-ready vehicle poised to compete with similar models from Lexus and Genesis. Set to hit the market by 2026, this model will likely feature a retuned engine similar to the QX60's, offering a refined blend of performance and luxury.
A Legacy of Safety and Luxury
Infiniti models like the QX80 have already made a mark, being named a top safety pick and offering exceptional luxury. This legacy of combining safety with premium features sets a high benchmark that the QX65 aims to uphold and surpass. As Infiniti continues to innovate, the QX65 is anticipated to deliver not only on style and tech but also on safety and opulence.
Experience 35 Years of Infiniti History Today
Celebrate Infiniti's legacy and explore the next chapter in its storied history. Visit Bush Infiniti of West Chester to test drive the award-winning 2025 Infiniti QX80 or the 2025 QX55 and discover all of the distinct qualities that make Infiniti unique in the world of luxury vehicles. Whether it's innovation, performance, or style, Infiniti continues to drive forward and pave the way for the future of luxury automobiles.
